DOCUMENTATION

Technical guidance for deploying and operating IVT Solution

Use this reference to understand site setup, installation, protection modes, Revenue Guard, traffic-quality signals and publisher-side reporting across IVT Solution.

GETTING STARTED

Start with the registered site and its intended protection scope

IVT Solution is configured around registered publisher properties. Before deployment, confirm that the correct main site or subdomain exists in the platform and that the intended protection mode, reporting scope and advertising configuration are assigned to that exact property.

1
Register the property

Work from the exact main domain or registered subdomain that will receive the IVT Solution client script.

2
Confirm configuration

Review protection mode, applicable site rules, reporting access and any advertising configuration for that property.

3
Generate installation code

Generate the site-specific header script and any required ad placement code from IVT Solution.

4
Verify before broader deployment

Confirm the exact-site setup and expected reporting before expanding a deployment across additional properties.

INSTALLATION

Use the generated code for the exact registered site

Header script

IVT Solution generates a client-loader script for the selected domain or subdomain. Add the generated script once in the page header for that exact property.

<script type="text/javascript" async src="https://c.ivtsolution.com/ivt.[site-loader].js"></script>

Ad placement code

Where an IVT Solution-managed ad placement is configured, use the generated placement element at the intended placement location. The exact value is produced by the platform for the registered site and ad unit.

<ivtsolution data-ivt-ad="[domain]_[slot-key]"></ivtsolution>
Install generated code only for the site or subdomain for which it was issued and only after that property has been configured and authorized for deployment in IVT Solution. Do not copy one site's generated loader or placement identifiers to another property.
SITES & SITE FAMILIES

Keep main-site ownership and exact-site deployment distinct

A main site can act as the parent property for registered subdomains. Operational settings and reporting should remain attributable to the property and site family they belong to. Exact-site deployment ensures that client configuration is not accidentally reused across unrelated properties.

Main site

Represents the primary registered publisher property and its site-family relationship.

Registered subdomain

Represents a separately recognized deployment property within its parent site family.

TRAFFIC QUALITY SIGNALS

Interpret signals as evidence, not automatic verdicts

IVT Solution combines multiple publisher-side traffic-quality dimensions. Individual unusual signals should be interpreted in context and correlated with other available evidence.

Automation

Browser and interaction evidence associated with automated or non-human behavior.

Behavior & rate

Timing, repetition and request-rate patterns evaluated against configured expectations.

Network

Network, VPN, proxy, TOR, hosting and related infrastructure context.

Acquisition

Referrer and traffic-source context used to distinguish unusual acquisition from confirmed risk.

Reputation & correlation

Available evidence combined into explainable risk and confidence context.

Integrity

Publisher-side interaction and click-integrity evidence kept separate from third-party ad creative.

PROTECTION MODES

Choose the operating mode that matches the intended enforcement level

Shadow

Native traffic-quality analysis and reporting remain active without website blocking, challenge or ad suppression.

IVT Protection

Configured native protection and AdClick controls are active while external intelligence providers remain outside the active protection path.

Enhanced Protection

Configured external intelligence may supplement native protection as corroborating evidence while the native protection foundation remains primary.

PROTECTION DECISIONS

Website access and advertising eligibility are separate decisions

Website protection is governed by the active protection mode and applicable rules. Advertising eligibility is evaluated separately. A visitor may therefore remain able to access website content while publisher-side monetization is restricted.

IVT Solution provides publisher-side traffic-quality analysis and protection controls. Advertising platforms retain authority over their own delivery, measurement, IVT classification and policy enforcement.
REVENUE GUARD

Evaluate publisher-side ad eligibility before permitted ad requests proceed

Revenue Guard is a separate publisher-side decision layer. It can restrict ad eligibility when configured risk conditions are sufficiently supported without requiring the same outcome for website access.

1
Analyze traffic

Evaluate available native traffic-quality evidence and contextual risk.

2
Apply site protection

Use only the website-access action permitted by the active mode and configured rules.

3
Evaluate ad eligibility

Revenue Guard independently determines whether the publisher-side ad request is eligible to proceed.

4
Continue normal ad flow when eligible

Eligible requests continue to the advertising platform without IVT Solution manipulating third-party creative or ad frames.

ANALYTICS & REPORTING

Keep traffic, protection and advertising observations attributable

Reporting should distinguish native traffic-quality evidence, protection outcomes, configured provider evidence and publisher-side advertising observations. Platform-reported advertising measurements remain separate from IVT Solution's own observations.

NETWORK INTELLIGENCE

Use VPN, proxy, TOR and hosting evidence in context

Network characteristics can contribute useful risk context, but a network category by itself is not proof of invalid traffic. Stronger conclusions should rely on corroborating evidence and the active protection configuration.

CLICK INTEGRITY

Evaluate publisher-side interaction evidence without manipulating ad creative

Click-integrity analysis operates on publisher-side evidence and does not inspect or manipulate advertising creative content inside third-party frames.

BEHAVIOR & RATE

Use timing and repetition patterns as part of correlated risk analysis

Behavior and rate protection can evaluate request frequency, repeated actions and related timing evidence. These signals should remain part of the broader traffic-quality context rather than becoming isolated automatic verdicts.

GEO & IP CONTROLS

Apply explicit publisher controls independently from traffic-quality classification

Geo and IP rules are publisher-configured access controls. Their enforcement should remain distinguishable from a traffic-quality classification so reporting can explain why a visitor was restricted.